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We Help Athletes Turn Pressure Into Power

NSAWMF Mission

Our Mission

The National Sports Association of Wellness & Mental Fitness equips athletes, coaches, parents, and institutions with the tools, education, and science-backed strategies to help athletes thrive on and off the field, in sport and in life.

NSAWMF Vision

Our Vision

Our vision is to create a future where every athlete is empowered with unshakable mental strength and equipped not just to win the game, but to lead with purpose and thrive in every chapter of life.

67%

&

42%

of female
athletes

of male
athletes

wish coaches talked more about wellness topics.*

*NCAA Student Athlete Study

We Empower Athletes, Families, Coaches & Institutions to Foster Mental Fitness

 The NSAWMF, a non-profit organization, offers a free membership association and the Eternal Athlete Framework, which gives athletes, coaches, families, and institutions the mental fitness tools and resources to stay focused, confident, and composed, no matter the pressure.

NSAWMF Athletes

Athletes

Need Help With  Everything That Sports Throw at You?

You've trained your body to win—now let’s shape your mind to overcome performance anxiety. We give you the tools to build confidence, stay focused, bounce back from setbacks, and perform at your highest level in sports and life.

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Parents

Can't Find Solutions for Your Kid's Mental Fitness Questions?

Our membership association will connect you to the much-needed answers, solutions, and tools that you seek to help understand the mental demands of sports and support your child’s growth on and off the field with confidence.

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Coaches

Want Tools to Develop the Eternal Athlete?

Great coaches don’t just build players; they develop Eternal Athletes. By joining our association, you’ll receive the resources to help you lead with clarity, connect with your team, and use proven tools to develop mentally strong, high-performing athletes.

NSAWMF Organizations

Organizations

Ready to Change Athletic Culture for the Better?

The NSAWMF equips organizations with best practices and tools to develop mentally strong athletes, driving cohesive teams, improved performance and academic outcomes, and healthier, high-functioning institutional cultures.

NSAWMF Membership Benefits That Make an Impact 

NSAWMF Programs

Discover the Eternal Athlete Pillars 

Become a member to unlock your potential with the 6 Pillars of the Eternal Athlete Framework—our approach to building resilient, mentally fit athletes.​

Get Expertly Crafted Education 

Optimize performance through mental fitness using exclusive education and targeted development programs for both coaches and athletes. 

Access
Best Practices

Drive progress through peer benchmarking, best practice sharing, public policy advocacy, and the promotion of evidence-based research.​

Coming Soon:
Workshops & Events

Participate in in-person and virtual events, including collaborative workshops and trainings with NSAWMF experts and community members.

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Join the NSAWMF Community Today for Free

Join our free membership community or make a donation today to champion mental fitness and unlock peak performance for athletes everywhere.

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